neubau eyewear and The Honeybee Conservancy have joined forces in the name of sustainability. The newly launched innitiative “See & Do Good” aims to raise awareness for the importance of honeybees for our environment. This partnership will help bring honeybee hives to two thriving urban farms in New York City while celebrating neubau eyewear’s commitment to using sustainable materials in its products and packaging.
The Honeybee Conservancy will donate two hives on behalf of neubau eyewear – one to the Smiling Hogshead Ranch in Long Island, an all-volunteer urban farm situated on an abandoned railroad in Queens, and the other to the Spitzer School of Architecture in Manhattan, an innovative mid-city farm that seeks to educate college and high school students about local crop production. Both hives will play an important role in their respective new homes, from helping to increase food production and garden yield to increasing awareness about the plight of honeybees and ways the public can help.
To kick off the partnership, neubau eyewear and The Honeybee Conservancy celebrated, along with customers, press and influencers, with a cocktail event at Distilled NY in the Tribeca neighborhood of New York City. Take a look at our favorite moments from the party, taken by the wonderful Emily Hlavac Green.